SABU PAPPACHAN

     Three decades of business experience in technology sector in India and abroad. Handled heterogeneous responsibilities, strategic tie - up’s, result oriented business equations & have good success stories with many International customers/ partners. Keep excellent and healthy relationship with key players in Indian industry. Relationship building with dedicated efforts is his art . Sabu Pappachan worked with MMC Digital systems ( Mahindra& Mahindra), Sterling Computers Ltd, Almoayyed International, Pentafour Software Ltd , Transversal e- Networks ( US Technology ),Netkraft ( Adea solutions ) and held various positions like Customer Support Engineer, Branch Manager, Business Development Manager, Regional Manager, VP-Operations, GM-Asia Pac, Director-Global Alliance, Head-Intl Business and CMO. From 2010 onwards , Sabu Pappachan carried out the responsibility as an outsourced CMO for more than 25 clients in India...

MARKETING CONSULTANCY

The right marketing strategy makes all the difference to a business. This is especially true when the business is small and just setting out to establish itself. Strategies depend on the present environment of a particular business. But more often than not, these strategies are drawn from previous experience with similar or allied marketplaces. What has worked in the past and why? Are they likely to work again now? We bring a depth of experience to the table in a variety of technology related businesses, ranging from pure services to pure product and technology plays. We also bring the experience of having been through various phases of the economic cycle and know that what works in bad times and how best to push your advantage in good ones. We are result focused and stay with our customers through various campaigns, metering what works and how to feed back the experiences we encounter into the next iterations of our campaigns...

SALES STRATEGY CONSULTING

We are a sales enablement team formed by a small team of consultants with many years of experience in business development, global sales and forging of international business alliances. We work with entrepreneurs, providing strategy for marketing, sales and product positioning and help them acquire early customers, establish beachheads and to generate early market momentum. Our experience in Indian markets and our extensive connections within the technology industry, open new possibilities and resources for entrepreneurs who are strapped for time, money and resources. We also provide training in best practices for various sales and marketing processes and help companies establish the right metrics to assess and manage the overall marketing and sales performance of a company.

GLOBAL ALLIANCE PROGRAM

“He will win who knows when to fight and when not to fight.” – Sun Tzu, “The Art of War”

First time CEOs and senior management who are well versed in the art of technology often find themselves at sea when confronted with people, market and negotiation situations. Senior management have to get into the minds of their customers in order to decide strategy and product or service direction. This customer oriented mindset is an essential survival skill for business owners and can be acquired with training and good mentoring. We provide first time CxOs with training on various aspects of business management, marketing and sales. We help them build new relationships, nurture existing contacts, convert business leads into potential new accounts, generate repeat business from existing customers, assess potential and sales performance, take decisive actions, build goodwill and customer awareness through campaigns in various online social and offline media. Our experience and connections help jump start this learning and provide real life lessons that are hard to forget.